Business Circle by AT&T is an online platform designed to help small business owners learn from one another. In order to build awareness of this forum, we created a campaign to highlight the most agile small business owners from around the United States.
Chris Gardner, author of The Pursuit of Happyness, became our spokesman. His story of relentlessness provided the inspiration and the credibility to attract other small business owners to share their stories.
The campaign ran through online media only, with a heavy emphasis in social. In all, we created nearly 100 videos and saw a staggering amount of engagement and participation. And we had the chance to award five small business owners with grant money from The Agility Challenge.
It was an amazing journey to see this idea go from a piece of notebook paper to a multimedia organism.