Force isn’t necessarily the best way to encourage visits to your city. But when you add a little sense of humor and a teaser campaign that syncs with an online experience, it’s pretty fun.
We hired a (very willing) participant from Chicago and filmed him having a blast in St. Louis. We uploaded his experience and posted cryptic messages from an unnamed source all over the El in his hometown.
The responses we got were hilarious. And we had great time putting it all together.
Check out the campaign overview video to hear the story from the perspective of the kidnappee.