In dramatic fashion, the Cardinals won the World Series.
Then, they lost.
They lost Albert Pujols, the league’s best player, and Tony LaRussa, a first-ballot, hall-of-fame manager.
Rather than simply remind fans that the team won last year, we made it a point to show them that the Cardinals weren't merely defending a championship. They were out to prove themselves all over again.
They had a collective chip on their shoulder, and we were determined to share that with the rest of St. Louis.
Billboards and bus shelters around the city declared that the Redbirds were more than ready after a short off-season.
And television showcased the great (and fun) team that would take the field in the Spring.