If you’ve never heard of this brand, don’t worry. It’s relatively new. In fact, I was fortunate enough to team up with the company before it was a brand.
Through a mutual friend, I agreed to help launch a doggy daycare in St. Louis. They had a business plan and a building. But above all, they had a philosophy.
They believed that dogs benefit from healthy socialization.
From there, we took off. Together. We named the company, created the identity and built a following that, five years later, sells out two locations (with more in the works).
We’ve done event marketing, billboards, banners, online contests, t-shirts, subsidiary brands, co-branded promotions, charity drives, social media, a TV spot, and we’re still coming up with new ways to separate The Watering Bowl from its competitors.
It’s been a labor of love and a wonderful testament to how shared values can take a company in a very crowded category and make them something people—and their dogs—line up to be a part of.